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ThinkSwedish.com - The media blog of Fi featuring behind the scenes videos by our designers, developers and artist

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Welcome to thinkswedish.com

Think swedish is the rich media and video blog of FI based on the Flash technology. Within this flash blog we feature behind the scenes videos, provide you with some FI-inside Flash tutorials, pick-up on the latest tech developments (such as Flex, Apollo, Air etc.), give you an insight into our latest projects with our reputated clients (such as Road runner, MTV and AOL) and blog on many more things our talented designers, developers and artists want to share with the world. Whenever we have something exciting going on we simply just "ProPod that shit"!

FI’s new rich media blog is an evolution for two reasons. One, it is the new face of FI; no, it’s not our new site (that’s on its way), but we are using this flash blog as the vehicle for broadcasting FI news and information. We update it regularly, several times a week in fact, so we encourage you to keep visiting for the latest updated information. Second, this site is powered by our latest interactive application, Propod – a product of simplicity and beauty that we have been passionately developing as the inauguration of the next-generation FI.

Why thinkswedish? The choosing of this name signifies our meaningful commitment and acknowledgement of the Swedish culture that are our roots and inspiration. Founded in Sweden eight years ago, FI continues to “Think Swedish.” FI’s loyalty to Swedish culture is deeply reflected in our (anti-)corporate culture. The “No Shoes” policy and daily “Fikas” [afternoon coffee and cookie break] merely scratch the surface; an instinctive focus on quality design and technology, our passion for our employee’s experience and development, and the honesty and loyalty that influence all our business dealings truly highlight how we Think Swedish.

About Fantasy Interactive

Fantasy Interactive (FI), a world-leading interactive design and development company, has grown substantially since it was founded in 1999. Our story has been marked by successful advances throughout; esteemed new clients, innovative projects, the development of our own proprietary products, the expansion of FI into the United States, and steadily adding to FI’s dynamic team are all part of our organic evolution. “Quality over Quantity” has been our core value from the beginning and continues to be the most essential component of our work.

Embracing our Roots
Founded in Sweden eight years ago, FI continues to “Think Swedish.” FI’s loyalty to Swedish culture is deeply reflected in our (anti-)corporate culture. The “No Shoes” policy and daily “Fikas” [afternoon coffee and cookie break] merely scratch the surface; an instinctive focus on quality design and technology, a meaningful commitment to our employee’s experience and development, and the honesty and loyalty that influence all our business dealings truly highlight how we Think Swedish.

Our Vision
FI is committed to delivering an exceptionally high-quality, beautifully designed, easy-to-use internet experience to audiences worldwide while serving as the best interactive agency to work for in the world. We achieve this by earning the trust and respect of clients, prospective employees, and interactive fans by producing cutting-edge work driven by team collaboration, intense creativity, and constant innovation.

FI TODAY

Gathering our Forces
FI people have a passion for creating new interactive solutions and thrive on harnessing the massive potential of the internet. Along our way, we have encountered others who share in our passion for sharpening the interactive experience and we hand-pick creative experts from all over the world. Our team is a carefully chosen collection of highly talented professionals who not only add value personally and professionally to the FI experience, but can also deliver a holistic interactive design of the highest quality.

FUTURE OF FI

Living Next-Generation Internet Web 3.0
Booming internet connectivity, expanding networks, internet-savvy mobile devices, the merging of online and offline media, and the constant development of communication tools/platforms, makes the internet the most exciting, sensible, and successful tool for communication the world has ever seen. In the age of these developments, FI’s expertise helps companies harness the internet’s potential to create tangible, sophisticated solutions for reaching and stimulating audiences worldwide. FI’s challenge for the future is to continue to sharpen our ability to think ahead, design, execute and deliver what others in the world of interactive design and development can only imagine.

HISTORY of FI

Building a Brand
Our disappointment with the functionality and aesthetic of the internet is what spawned the founding of FI. Still today, we appreciate the huge potential of the internet but can clearly recognize that this potential is largely wasted. To us, the need for spreading FIQ (FI Quality) throughout the interactive experience is apparent and immediate.

Spreading interactive quality has always been our passion, and while we have adamantly held tight to our core values throughout our existence, our company’s name has been through a few changes over the years: we began as Dolphin Ocean, then became Fantasy Interfaces, and finally settled on Fantasy Interactive in 2002. With FI-Stockholm and FI-NY securely established, the FI brand is poised to take itself to another location that will further establish the FI brand.